Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, announced it has again been placed in the Leaders quadrant of the newest Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant report. This makes four years in a row that Teradata has been included as a leader. The 2014 report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner, on October 27, 2014.
According to the Gartner report, Integrated Marketing Management (IMM) “represents the marketing strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. Leaders in the IMM market have clients that have adopted their solutions as the primary vendor and platform to support all marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives.”
“Teradata continues to innovate and lead in the IMM category, which is growing rapidly due to increased demand from marketers for global, scalable solutions that integrate data and analytics on a digital marketing platform and enable marketers to deliver truly individualized customer brand experiences,” said Darryl McDonald, president, Teradata Marketing Applications. “With the continued aggressive expansion of capabilities we deliver through the Teradata Integrated Marketing Cloud, Teradata every day is earning its position as a trusted advisor to top global brands looking to leverage data-driven marketing to increase revenue and competitive advantage.”
Ongoing Innovation, Expanded Digital Marketing Services
Teradata recently announced major product enhancements to the Teradata Integrated Marketing Cloud, and the expansion of its global digital marketing partnership ecosystem. The company has also been building up its digital and strategic marketing services over the past several years, and has achieved global deployment of Teradata Interactive, which develops experiences, programs, and communications that strengthen relationships between brands and their consumers.
A complimentary copy of the Gartner Integrated Marketing Management Magic Quadrant report is available on the Teradata website.
