Samsung makes devices brighter in daylight

Samsung's intelligent mobile display driver IC measures the ambient light at 32 levels and illuminates the device's LCD (liquid crystal display) accordingly. In indoor settings, these light measurement and display illumination settings can reduce power consumption by 30 percent, the company said.

Developed by the its Samsung Advanced Institute of Technology (SAIT), the algorithm used to determine light and illumination levels also enhances color display by adjusting brightness and color saturation. Mass production of devices with the new driver will begin in late 2006, Samsung said.