Apple iPhone 4 Bumper Giveaway Timeline Doesn't Add Up
Apple launched the iPhone 4 Case Program app in the App Store a few days ago, and is expected to invest somewhere in the neighborhood of $175 million on the free bumper program aimed at reluctantly addressing reception issues with the iPhone 4. There is something that doesn't add up, though, about the timing that makes the program seem like a bait-and-switch designed to brush the problem under the rug.